Novo Advisors, a premier management consulting firm, launches a Value Creation practice that promises to better drive financial performance, sharpen go-to-market motion, strengthen financial controls, drive efficiency and financial performance, redesign organizational structures, and apply AI-enabled proficiencies tailored to the needs of Private Equity, Venture Capital, and investor-backed clients.

Novo’s Value Creation offering is uniquely built for moments when trapped potential is central to the investment thesis—where operational friction limits results, financial visibility is inconsistent, and the execution risk is high. Looking through the lens of a full operating system, the Value Creation team’s work spans commercial, financial, operational, and organizational levers. Value creation is rarely a single-function problem, and working as a unified system generates tangible value at a fast but durable pace.

“Value creation has always been at the core of our capabilities and now with tighter market conditions our services are more relevant than ever,” said Sandeep Gupta, Founding Partner of Novo Advisors. “The Novo Playbook has proven effective for over a decade and is driven by transparency, results, and clear financial metrics to establish value from the start.”

With current hold times nearly doubling to eight years, Novo is prepared to meet the growing need for renewed financial due diligence, especially at the most critical junctures: the mid-point of a deal and in preparation for exit. Our strategy for value creation takes a “modern approach,” fusing data readiness and visibility dashboards of key business drivers. Paired with a track record of delivering results, Novo Advisors creates credible paths to growth and/or an exit.

The Novo Advisors Value Creation practice is led by Sandeep Gupta and Partner Rian Branning who have intentionally curated a highly skilled team. Members include Nicole Brownell, a twenty-year veteran in the technology sector and a skilled operator; Todd Hawkins, a proven driver of performance transformation in industrials, manufacturing, and operations; and Yvette Kennedy, an experienced organizational consultant and workforce transformation executive. Additional expertise includes that of Paul Kostolansky, a strategy and operations consultant with revenue and cost-side experience; Kevin Neuman, a four-decade veteran of the health care and life sciences industry specializing in driving revenue growth and reducing cost; and Wen Rittsteuer, a seasoned executive specializing in driving growth and interim leadership during critical transition periods.

View more details online about the new Value Creation practice, or reach Novo Advisors at info@novo-advisors.com.

About Novo Advisors

Chicago- and New York-based Novo Advisors is a leading management consulting firm advising private equity and venture-backed companies, lenders, boards, and management teams through growth, transformation, and complex business challenges. With a presence across the Midwest, the East Coast, Salt Lake City, and San Francisco, Novo works primarily with middle-market companies to accelerate growth, improve profitability and liquidity, strengthen operations, and increase enterprise value. The firm brings deep financial, operational, commercial, and technology expertise across value creation, performance improvement, restructuring, transaction advisory, and disputes. Drawing talent from leading advisory firms and executive operating roles, our team works alongside management to understand the business, tailor solutions, and translate strategy into sustainable results.

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